Use the Zeigarnik Effect to Learn

Use the Zeigarnik Effect to Learn

Our story begins in an Austrian café. It was in that café that Bluma Zeigarnik, a young Lithuanian psychology student, met with her professor. And it was there that one of them noticed something unusual about the waiters. These waiters memorised their customers’...
Perception Test – Don’t Believe What You See

Perception Test – Don’t Believe What You See

If you’re not one of the 20 million or so people who have taken the ‘Awareness Test’, it’s definitely worth a few minutes of your time…As you can see, you can’t always trust your brain. It doesn’t give us an accurate image of what’s out in the world… it can’t really....
How Willpower Sucks Your Brain

How Willpower Sucks Your Brain

In 1996 a simple experiment using chocolate & radishes created a new understanding about willpower. Roy Baumeister and his colleagues gave participants a plate full of chocolate and radishes. They were then split into three groups, each with different...